基于界面指定任务的用户视觉认知差异研究  

User Visual Cognition Difference Based on Interface Designated Task

作　　者：刘翔 吕健[1] 虞杰 LIU Xiang;LYU Jian;YU Jie(Guizhou University,Guiyang 550025,China)

机构地区：[1]贵州大学,贵阳550025

出　　处：《包装工程》2018年第22期97-103,共7页Packaging Engineering

基　　金：国家科技支撑(2014BAH05F01);黔科技项目(黔科合重大专项字[2015]6008;[2015]6014;[2016]7467)

摘　　要：目的使界面设计更好地符合用户群体认知行为习惯。方法在指定任务序列下,提出跨年龄层视觉认知差异比较的一般模型。选取非遗贵州蜡染图案个性化定制系统界面为实验样本,使用EyeSo Ec60遥测式眼动跟踪设备获取眼动指标,并利用单因素方差分析,检验数据显著性,结合界面感兴趣区转移频次矩阵进行对比分析。结论不同年龄层用户在指定任务序列下的眼动数据、AOI区域关注度以及Likert量表结果都存在显著差异,通过对实验数据的处理与分析,反馈用户认知差异性,为界面设计与开发提供参考和借鉴。The work aims to make the interface design better meet the user groups'cognitive behavioral habit.Under the designated task sequence,a general model for comparing visual cognition differences across ages was proposed.The intangible cultural heritage:Guizhou batik pattern customization system interface was chosen as the experimental sample.The EyeSo Ec60 telemetry eye tracking device was used to obtain the eye movement index,and the one-way ANOVA was used to test the significance of the data.Combined with the region of interest in the interface,the frequency matrix was transferred for the comparative analysis.There are significant differences in eye movement data,AOI regional attention and Likert scale results for users in different age groups under the designated task sequence.Through the processing and analysis of experimental data,the feedback on user cognitive differences provides reference for the interface design and development.

关 键 词：界面设计 差异研究 任务序列 视觉认知 眼动跟踪 

分 类 号：TB472[一般工业技术—工业设计]