“一带一路”背景下柳州市农产品物流SWOT分析及优化  

SWOT Analysis and Optimization of Agricultural Product Logistics in Liuzhou in Context of Belt and Road Initiative

作　　者：徐汉柱[1,2] 朱向平 Xu Hanzhu;Zhu Xiangping(Guangxi Eco-engineering Vocational&Technical College,Liuzhou 545004;Guangdong Country Garden Polytechnic,Qingyuan 511510;Guangzhou Huali Science&Technology Vocational College,Guangzhou 511325,China)

机构地区：[1]广西生态工程职业技术学院,广西柳州545004 [2]广东碧桂园职业学院,广东清远511510 [3]广州华立科技职业学院,广东广州511325

出　　处：《物流技术》2018年第11期17-22,30,共7页Logistics Technology

基　　金：柳州市社科联青年课题"柳州农产品物流衔接‘一带一路’建设策略研究"(SKLQ2017-03);广西高校中青年教师基础能力提升项目立项课题"‘一带一路’上广西农产品跨境物流比较优势研究"(2017KY1143)

摘　　要：通过探究农产品物流的影响因素,分析柳州市农产品物流在"一带一路"建设背景下的优势、劣势、机会和威胁,然后提出建设的优化策略,以树立现代化的农产品物流意识来改变农村陈旧的农产品物流观念,以加快人才的教育和培训来解决物流管理专业人才的短缺,不断完善农产品物流基础设施,通过引进国外一流的农产品物流技术和管理方法来降低农产品物流风险、提高物流技术水平以及应对国外企业渗透,以发展跨境电商来拓宽农产品市场、提高竞争力,发展冷链物流保障农产品品质,促进农产品物流发展。By exploring the influencing factors of agricultural product logistics,this paper analyzes the advantages,disadvantages,opportunities and threats of the agricultural product logistics industry in Liuzhou in the context of the"Belt and Road"initiative,and then proposes the optimization strategy for its construction,mainly including establishing the modern agricultural product logistics consciousness to change the stale impression of agricultural product logistics in the rural area;accelerating the education and training of talents to solve the shortage of logistics management professionals;continuously improving the agricultural product logistics infrastructure;reducing the risk of agricultural product logistics and improving the level of logistics technology by introducing foreign first-class agricultural product logistics technology and management methods to better respond to the penetration of foreign companies and developing cross-border e-commerce to broaden the agricultural product market,improve its competitiveness,develop cold chain logistics to ensure the quality of the agricultural products,and promote the development of agricultural products logistics.

关 键 词：农产品物流 一带一路 SWOT 对策 

分 类 号：F326.6[经济管理—产业经济]