基于微信公众号平台“营销策划”课程教学改革初探  

A Preliminary Exploration on the Teaching Reform of the "Marketing Planning" Course Based on WeChat Public Accounts

作　　者：朱亚梅[1] 章守明[1] Zhu Yamei;Zhang Shouming

机构地区：[1]浙江理工大学科技与艺术学院,浙江杭州310018

出　　处：《科教文汇》2018年第32期79-80,共2页Journal of Science and Education

基　　金：浙江理工大学科技与艺术学院2016年应用技术型试点专业建设项目(Kyj s xzy1605);浙江理工大学科技与艺术学院高等教育教学改革与研究一般项目(kyj g1711)

摘　　要：微信公众号平台作为信息技术领域的创新发展,为教育教学改革带来了新的方式。针对传统学习中存在普遍问题,本文提出运用微信公众号平台营造移动学习环境,充分提升学习动力,并尝试挖掘微信公众号的教育功能,建构了基于微信公众号平台的学习模式,旨在为本领域相关研究与实践提供参考与借鉴。Abstract As an innovative development in the field of information technology,WeChat public accounts have brought new ways for education and teaching reform.In view of the common problems in traditional learning,this paper proposes to use WeChat public accounts to create a mobile learning environment and fully enhance learning motivation,trying to explore the educational function of WeChat public accounts and construct a learning model based on WeChat public accounts,aiming to provide reference for the related research and practice in this field.

关 键 词：微信公众号 营销策划 教学改革 

分 类 号：G642[文化科学—高等教育学]