大数据背景下财经新闻的特质、问题及对策  

The Qualities,Issues and Solutions of Financial News under Big Data

作　　者：肖鲁仁[1] 杨子璇 徐晨晨 XIAO Lv-ren;Yang Zi-xuan(College of Journalism and Communications,Hunan Normal University,Changsha 410081,Hunan)

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《湖南工业职业技术学院学报》2018年第5期54-59,110,共7页Journal of Hunan Industry Polytechnic

基　　金：湖南省社会科学基金项目“经济新闻的表述创新与传播效果研究”(项目编号:13YBA234)

摘　　要：在大数据背景下,人们不再完全依赖传统信息平台获取财经信息,微博、微信公众号、APP等技术的成熟让大众获取财经信息的方式呈现出一个多元化的趋势,而这些新的传播载体又凭借大数据技术改善了财经新闻的表达方式,赋予了财经新闻新的意义。在此前提下,财经新闻的特质集中表现为四个方面:一是数据已成为构成财经新闻的基本元素,二是可视化呈现成为财经数据传播的"新常态",三是财经新闻内容实用化是受众触媒的主要动因,四是财经信息传播互动化已成为自我"更新与完善"的内源性动力。在大数据背景下,财经新闻报道所面临的挑战和问题主要是:数据繁杂稀释财经新闻价值,专业门槛影响受众对数据新闻的理解和兴趣,监管不力易出现"数据寻租"现象。要克服这些挑战和难题,媒体首先要认识数据的重要性,要用专业手段建立媒体财经数据库;其次要丰富财经数据可视化的呈现方式;第三,要以故事化手段展示财经新闻;第四,加强引导与监管;第五,培养财经新闻工作者的数据素养。With big data,people no longer rely solely on traditional information platform for financial information.Masses access to financial information presents a diversified trend,after the mature of such technologies as weibo,WeChat public account and APP.Meanwhile,these new communicative medium,with the aid of big data technology,also improved the expression of financial news and financial news has taken on new meaning as well.On this premise,there are four aspects concerning the qualities of financial news:1)The data has become the basic elements of financial news;2)Visualization has become a"new normal"for financial data transmission;3)The practicality of financial news has become the main reason for the audience to select;4)The communication and interaction of financial information has become the endogenetic drive for its self-updating and self-improvement.On the contrast,the challenges and problems faced by financial news reports under the background of big data are as follows:1)The value of financial news is diluted by complicated data;2)the professional threshold affects the audience's understanding and interest in data news;3)The phenomenon of"data rent-seeking"is easy to appear in the absence of supervision.So in this study,five ways of overcoming these issues are found out:Firstly,the media should recognize the importance of data and set up a media financial database by professional means;Secondly,the media should enrich the presentation mode of financial data visualization;Thirdly,financial news could be shown by means of story;Fourthly,guidance and supervision should be strengthened;Fifthly,financial and economic journalists should cultivate the data literacy.

关 键 词：大数据 财经新闻 可视化 专业性 可读性 

分 类 号：G212[文化科学—新闻学]