儒家伦理与近代商人行为准则——以晋商商书为中心的考察  

Confucian Ethics and Modern Merchant Code of Conduct

作　　者：武占江 晋晶娜 Wu Zhanjiang;Jin Jingna(School of Marxism,Hebei University of Economic and Trade,Shijiazhuang 050061,China)

机构地区：[1]河北经贸大学马克思主义学院,河北石家庄050061

出　　处：《河北经贸大学学报》2018年第6期16-21,共6页Journal of Hebei University of Economics and Business

基　　金：国家重大课题"山西契约文书搜集与整理研究"(14ZDB036)的研究成果

摘　　要："商书"是传统商人经营管理中的实用工具书,是商人经营管理经验的结晶。晋商中流传的商书显示,晋商不仅在人生终极追求方面以儒家观念为皈依,而且在日常经营以及处理内部关系方面也多以儒家伦理为行为准则,晋商通过这些伦理规范实现其获利目的,达到义利统一。晋商的这种文化面貌从明清一直延续到五四运动之后,这表明商人群体是维系儒家伦理的一支重要力量。晋商商书与东南地区商书有着内容、思想方面的一致性,从这个角度来看,晋商在一定程度上也代表着整个中国传统商人群体的文化面貌。"Business book"is the practical reference book in traditional business operation and management,is the crystallization of merchant management experience.Quotient of Jin merchants among books,according to traders and not only in the aspect of life is the ultimate pursuit in Confucian ideas for conversion,but also in daily operation and dealing with internal relations based on Confucian ethic code of conduct,the latter profit through these ethics to achieve its purpose,achieve unifying them.This kind of cultural landscape of Jin merchants from the Ming and Qing dynasties until after the May 4th Movement,this shows that the merchant community is an important force in the hold of Confucian ethics.Shanxi merchants and southeast business book are consistency with contents,thought,from this perspective,the Jin merchants to some extentalso represent the whole cultural features of Chinese traditional merchant group.

关 键 词：商书 晋商 亚文化 商人伦理准则 儒家伦理 

分 类 号：K248[历史地理—历史学] F272-05[历史地理—中国史]