新时代我国体育产业发展问题及前景探索  

The Problems and Prospects of the Development of China's Sports Industry in the New Era

作　　者：陆东东[1] 陆春红[1] 陈刚[2] LU Dong-dong;LU Chun-hong;CHEN Gang(Nanjing Agricultural University,Nanjing 210095,China;Department of Physical Education,Nanjing University,Nanjing 210093,China)

机构地区：[1]南京农业大学,南京210095 [2]南京大学体育部,南京210093

出　　处：《体育文化导刊》2018年第11期6-9,20,共5页Sports Culture Guide

摘　　要：运用文献资料法等,对新时代下我国体育产业发展前景展开研究。研究认为:管理机制分配不合理,市场运行机制不畅通,体育法规不够健全,体育产业发展规模较小,是制约我国体育产业发展的主要因素。建议:应加强体育产业分类管理,扩大体育消费市场,制定体育产业管理法规,加快体育产业体系建设。This paper studies the prospects of China's sports industry in the new era,based on literature reviews.It is found that main factors restricting the development of China's sports industry include improper management mechanism and market operation mechanism,unsound legal systems on sports,and the small scale of sports industry development.It is also recommended that the classification of sports industry management should be strengthened,consumption market of sports needs to be expanded,sports industry management regulations needs to develop,and construction of sports industry system should speed up.

关 键 词：体育经济 体育产业 新时代 

分 类 号：G80-05[文化科学—运动人体科学]