我国国际级运动员文化使者形象形成阶段研究  

Research on the Formation Stages of Cultural Ambassadors' Image of Chinese International-level Athletes

作　　者：茹秀英[1] 钟秉枢[1] RU Xiuying;ZHONG Bingshu(Cpaital University of Physical Education and Sports,Beijing 100191,China)

机构地区：[1]首都体育学院,北京100191

出　　处：《首都体育学院学报》2018年第6期505-509,共5页Journal of Capital University of Physical Education and Sports

基　　金：国家哲学社会科学基金项目(12BTY024)子课题

摘　　要：运用文献资料法和逻辑分析法,依据国际级运动员文化使者形象形成条件,对我国国际级运动员文化使者形象形成进行阶段划分,主要包括:第1阶段(1949年以前):摆脱"东亚病夫"形象的个体"正符号"期;第2阶段(1949—1978年):个体彰显期;第3阶段(1979年至今):群体彰显期。我国国际级运动员文化使者形象不断强化,既折射出了我国竞技体育水平不断提升的历程,也折射出了我国融入国际体育领域的进程,更从另一个侧面反映了我国社会的开放程度;因此,中国国际级运动员塑造的文化使者形象对我国在国际社会塑造中国国家形象有着重要意义。By using the methods of literature review and logical analysis,according to the forming elements of the cultural envoy image of international-level athletes,this paper divides the formation stages of the cultural envoy image of international-level athletes in China,mainly including:the first stage(before 1949):the individual“positive symbol”stage,the second stage(1949-1978):individual highlight period;third stage(1979 to present):Group highlight period.The image of cultural envoy of Chinese international athletes has been strengthened constantly,which reflects not only the rising course of China’s competitive sports level,but also the process of China’s integration into the international sports field,as well as the degree of openness of the Chinese society from another aspect.Therefore,cultural envoy shaped by Chinese international athletes’image is of great significance to China’s shaping of China’s national image in the international community.

关 键 词：运动员 国际级运动员 国家形象 文化使者 国际体育 

分 类 号：G80-054[文化科学—运动人体科学]