全民健身视角下我国滨海体育休闲产业研究  

Research on the Coastal Sports Leisure Industry in China from the Perspective of National Fitness

作　　者：王建伟 WANG Jianwei(Department of Physical Education,Zhongkai University of Agriculture and Engineering,Guangzhou,Guangdong 510225,China)

机构地区：[1]仲恺农业工程学院体育部,广东广州510225

出　　处：《首都体育学院学报》2018年第6期523-525,568,共4页Journal of Capital University of Physical Education and Sports

摘　　要：在《国务院关于加快发展体育产业促进体育消费的若干意见》《全民健身计划(2016—2020年)》以及党的十九大报告中提出"广泛开展全民健身活动"的政策背景下,运用文献资料法、逻辑分析法、实地调查法对滨海体育休闲产业进行研究,以期为推动滨海体育休闲产业发展和促进全民健身活动的进一步开展提供理论参考与依据。在分析与归纳滨海体育休闲项目类型、特性的基础上,分析滨海体育休闲产业面临的发展瓶颈,并提出对策:规范滨海体育休闲旅游市场,加强对滨海体育休闲项目市场的宏观调控;加强滨海体育休闲项目产品的宣传,形成沿海地区滨海体育休闲项目特色产品;构建滨海体育休闲产业与旅游业一体化管理体制。Under the policy background of"widespread development of national fitness activities"put forward in the State Council's Several Opinions on Speeding up the Development of Sports Industry to Promote Sports Consumption,National Fitness Program(2016-2020)and the report of the 19th National Congress of the CPC,the coastal sports were studied by means of literature review,logical analysis and field investigation.The coastal sports leisure industry is studied in order to provide theoretical reference and basis for promoting the development of coastal sports leisure industry and promoting the further development of national fitness activities.On the basis of analyzing and summarizing the types and characteristics of coastal sports and leisure items,this paper analyzes the bottlenecks faced by the development of coastal sports and leisure industry,and puts forward some countermeasures:standardizing the coastal sports and leisure tourism market,strengthening the macro-control of the coastal sports and leisure items market,strengthening the publicity of coastal sports and leisure items products,forming coastal sports and leisure products with the characteristic of coastal areas,and establishing the integrated management system of coastal sports and leisure industry and tourism industry.

关 键 词：全民健身 滨海体育 滨海体育休闲 滨海体育休闲产业 体育旅游 体育产业 

分 类 号：G80-052[文化科学—运动人体科学]