乡村电商创业集聚的动因及机理研究——以江苏沭阳“淘宝村”为例  

Research on the Motivation and Mechanism of Rural E-commerce Entrepreneurship Agglomeration:The Case Study of Shuyang “Taobao Village”

作　　者：于海云 汪长玉 赵增耀[2] YU Hai-yun;WANG Chang-yu;ZHAO Zeng-yao(School of Business,Jiangnan University,Wuxi,Jiangsu,214122,China;Dongwu Business School,Suzhou,Jiangsu,215021,China)

机构地区：[1]江南大学商学院,江苏无锡214122 [2]苏州大学东吴商学院,江苏苏州215021

出　　处：《经济管理》2018年第12期39-54,共16页Business and Management Journal ( BMJ )

基　　金：教育部人文社会科学基金项目"外部融资;企业家精神差异化配置与民营企业成长:微观层面的理论和经验研究"(14YJA790089);江苏省教育厅江苏高校哲学社会科学研究项目"‘大众创业;万众创新’背景下的大学生创业创新实践研究"(2016SJD630059);中央高校基本科研业务费专项资金项目"组织学习对企业绩效影响机制研究"(2017JDZD14)

摘　　要：实施乡村振兴战略是建设我国农村现代化经济体系的重要基础。在乡村振兴战略驱动下,我国农村许多地区通过电商创业取得了巨大的经济成就,出现了电商创业集聚现象。然而,该现象背后的原因还不明晰。本文通过江苏沭阳花木"淘宝村"的纵向案例研究,从动态演化视角阐释了农村地区电商创业集聚过程及每个阶段的关键影响因素。通过案例分析,发现沭阳"淘宝村"电商创业集聚的萌芽、形成和发展、成熟、转型和升级四个阶段对应的关键动因分别是地区文化传统、创业带头人的榜样示范效应、基础设施状况改善、制度支持与政府引导,解释了在道路和网络基础设施不完善时创业文化传统以及创业榜样的带头示范作用可以帮助创业者克服困难,而基础设施的不断完善以及政府的制度支持与引导又能促进电商创业集群的快速转型与升级。因此,地方政府的政策制定应该侧重于基础设施投入、创业带头人的培育及产业集群的引导和治理,同时重视创新创业文化氛围在促进农民创业和农村经济增长方面的作用,从而推动乡村振兴战略的实现。The implementation of Rural Revitalization Strategy is an important foundation for the construction of China s rural modernization economic system.Tremendous economic achievements have been made through e-commerce entrepreneurship in many rural areas of China,and the phenomenon of e-commerce entrepreneurship agglomeration has emerged.However,the reason behind this phenomenon is not clear.From the perspective of dynamic evolution,this paper explains the formation and development process of e-commerce entrepreneurship agglomeration and the key factors affecting each development stage in rural areas through the longitudinal case study of Shuyang“Taobao Village”.It is found that the key driving factors affecting the formation,development,maturity,and transformation and upgrading of the“Taobao Village”e-commerce entrepreneurial agglomeration in Shuyang are the regional entrepreneurial culture tradition,the exemplary effect of entrepreneurial leaders,infrastructure status,institutional support and government guidance.Infrastructure status plays an important role in four stages,including negative impacts,from negative to positive impacts,positive impacts and intangible impacts.The results show that entrepreneurial cultural traditions and the exemplary role of entrepreneurial models can help entrepreneurs overcome difficulties when road and network infrastructure are imperfect,and the continuous improvement of infrastructure and government institutional support can promote the rapid transformation and upgrading of entrepreneurial clusters.The findings of this study are as follows:(1)cultural factors:regional cultural traditions stimulated villagers to identify and discover entrepreneurial opportunities;(2)entrepreneurial leader factors:the demonstration effect of entrepreneurial leaders promoted the spread of entrepreneurial opportunities;(3)infrastructure factors:the improvement of infrastructure accelerated the formation of industrial clusters;(4)institutional factors:institutional support and government guidan

关 键 词：电商创业集聚 创业文化传统 创业带头人 基础设施状况 制度支持与引导 

分 类 号：F324.6[经济管理—产业经济]