“鸟巢一代”奥运志愿服务集体记忆与奥运遗产  

Collective Memory in Olympic Volunteering of Birds' Nest Generation as a Potential Olympic Legacy

作　　者：王艳[1,2] DEROM Inge THEEBOOM Marc WANG Yan;DEROM Inge;THEEBOOM Marc(School of Sport Leisure,Recreation and Arts,Shanghai University of Sport,Shanghai 220438,China;Department of Movement and Sport Sciences,Vrije Univvrsiteit Brussel,Brussels,1050,Belgium;School of Martial Arts,Shanghai University of Sport,Shanghai 220438,China)

机构地区：[1]上海体育学院体育休闲与艺术学院,上海200438 [2]布鲁塞尔自由大学运动与体育科学系,布鲁塞尔1050 [3]上海体育学院武术学院,上海200438

出　　处：《沈阳体育学院学报》2018年第6期65-72,共8页Journal of Shenyang Sport University

基　　金：2018国际奥委会博士研究基金"志愿者的集体记忆作为潜在的奥运遗产".

摘　　要：采用定性研究方法将奥运遗产置于志愿者的集体记忆中予以考察,以口述的方式记录了15位2008北京奥运会、残奥会赛会志愿者("鸟巢一代")的奥运志愿服务记忆。运用质性研究软件NVivo 11对访谈资料进行编码分析,挖掘并诠释了"鸟巢一代"集体记忆的关键构成要素,归纳为"我参与、我奉献、我快乐"。研究认为,"鸟巢一代"集体记忆的构建以社会主义核心价值观和志愿服务理念为框架;集体记忆的内容呈现出对参与奥运志愿服务的肯定与怀念,追寻"累并快乐着"的集体意义升华;集体记忆的存在形态以活跃的网络社群和实物为载体,"自媒体晒行为"表现出明显的奥运志愿者身份认同和集体归属感。最后,探讨了奥运志愿服务集体记忆作为潜在奥运遗产的功能及对北京2022冬奥会的启示。Adopting 2008 Beijing Olympic and Paralympic Games as a case study,this reseach explored volunteers,collective memory as an unplanned event legacy.Qualitative data were collected via oral materials from the in-depth interviews with 15 volunteers.Using the NVivo 11 software,a grounded analysis was performed.The findings indicate that volunteers’collective memory on Olympic experience is shaped,guided,and directed by the slogan of the Olympic Volunteer program“I participate,I contribute and I enjoy”.The memory content is framed by both the socialist core value and the vrsion of Chinese volunteer service,showing the approval and the pursue of the collective idea atired but happy”.The active online group and the posting online behavior present the strong role identity as an Olympic volunteer and the collective sense of belonging.To conclude,this study elaborated upon how collective memory as a potential legacy can assist in reali zing the Olympic legacy for 2022 Beijing Olympic Winter Games in China.

关 键 词：鸟巢一代 奥运志愿者 集体记忆 奥运遗产 志愿服务 

分 类 号：G811.21[文化科学—体育学]