Transatlantic Integration:The TTIP under Scrutiny  

作　　者：Daniel Nagel 

机构地区：[1]Bucharest University of Economic Studies,Bucharest,Romania

出　　处：《Journal of Modern Accounting and Auditing》2018年第9期466-510,共45页现代会计与审计（英文版）

摘　　要：In view of the already relatively low most-favored-nation(MFN)rates on average,today’s most impeding barriers to transatlantic trade are not custom tariffs but so-called behind-the-border measures.TTIP was originally destined to become a verily comprehensive trade and investment agreement in acknowledgment of this circumstance.But its distinctively ambitious agenda exposed both camps’opposing positions on several fronts at the same time.Considering that the negotiations had already hit several road blocks under the espousing Obama administration,the protectionist convictions and“America First”policy of the incumbent US President promised to complicate many of these contentious issues.Cherished as a popular tool in the business environment,the SWOT analysis also stood the test in the innovative context of identifying internal strengths and weaknesses of TTIP as well as external opportunities and threats to its conclusion further down the line.Juxtaposing its intrinsic strengths and weaknesses of TTIP unveils a mixed picture,alike so often in real life where no absolute truth exists.Nevertheless,the research demonstrates that there are compelling economic incentives for revitalizing the bilateral talks with respect to the likely transformations it would bring about in terms of market organization and functioning,production and distribution efficiency,national income,consumer satisfaction and,not least,regulation harmonization.Examining the matter from a different angle by asking“What are the probable implications of the scenario where the negotiations on a transatlantic trade and investment agreement will not be reinstated in the near future?”provided further illuminating insights.This approach revealed that neither the EU nor the US can actually afford to perpetuate the current status quo.Without TTIP,the relative size of the transatlantic pole is bound to dwindle in the global economy.Let alone the long-term geostrategic damage caused by its absence,as the EU and the US would miss out on the last chan

关 键 词：TTIP TRANSATLANTIC TRADE TRANSATLANTIC INTEGRATION SWOT ANALYSIS Free TRADE AGREEMENT 

分 类 号：F239[经济管理—会计学]