中邮保险品牌管理策略的研究  

Research on the Brand Management Strategy of China Post Insurance

作　　者：刘鹏[1] LIU Peng(Hebei University of Economics and Business,Shijiazhuang 050000,China)

机构地区：[1]河北经贸大学,石家庄050000

出　　处：《中小企业管理与科技》2018年第34期43-45,共3页Management & Technology of SME

摘　　要：在当前金融业高速发展的形势下,品牌竞争已经成为各家金融机构的新兴核心竞争力,提升品牌竞争力、扩大品牌影响力成为金融机构快速发展的关键。中邮保险作为中国邮政集团公司旗下的自办国有全国性寿险公司,从企业品牌来看,虽然中邮保险有着百年邮政得天独厚的品牌优势,但在激烈的竞争环境中,也应当与时俱进,采取积极的品牌管理策略,不断提升中邮保险自身品牌竞争力。Under the current situation of the rapid development of the financial industry,brand competition has become the emerging core competitiveness of financial institutions,enhancing brand competitiveness and enlarging brand influence has become the key to the rapid development of financial institutions.ChinaPost Insurance is a national life insurance companyowned byChina PostGroup,fromthe perspective of enterprise brand,although China Post Insurance has a century of postal brand advantage,in the fierce competitive environment,it should also keep pace with the times,and adopt positive brand management strategies,so as to constantly improve the brand competitiveness of China Post Insurance.

关 键 词：中邮保险 品牌管理 实施措施 

分 类 号：U445[建筑科学—桥梁与隧道工程]