网络合成服务中的供应商竞争定价模型  

Competitive Pricing Model of Suppliers in Network Synthesis Service

作　　者：陈思静 刘峥[1,2] 徐琪[3] CHEN Sijing;LIU Zheng;XU Qi(School of Management, Shanghai University of Engineering Science, Shanghai 201620, China;Glorious Sun School of Business and Management,Donghua University, Shanghai 200051, China;Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai 200030, China)

机构地区：[1]上海工程技术大学管理学院,上海201620 [2]上海交通大学安泰经济与管理学院,上海200030 [3]东华大学旭日工商管理学院,上海200051

出　　处：《东华大学学报（自然科学版）》2018年第6期980-987,共8页Journal of Donghua University(Natural Science)

基　　金：国家自然科学基金资助项目(71572033);中国博士后基金面上资助项目(2017M611578);上海高校青年教师培养计划资助项目 (ZZGCD15014);上海工程技术大学博士启动基金资助项目(校启2015);上海工程技术大学教学改革课题“《物流系统规划与设计》课程建设”资助项目(k201703003).

摘　　要：将供应链管理中的相关定价模型应用于网络合成服务中的定价环节,从网络合成服务提供者的角度构建供应商竞争定价模型。基于通用的市场需求价格理论,构建了指导网络服务提供商进行定价决策的量化模型。为进一步验证网络合成服务提供商定价问题的复杂性,将该问题转换成求和为1的所有子集的问题,从而证明此问题是NP(non-deterministic polynomial)完全问题。同时,对提出的定价模型进行了仿真试验,结果表明,网络服务提供商所提供的网络合成服务满足一般的市场需求价格理论。为更好地帮助服务商在价格调整方面对提供的网络服务进行科学决策,对关于价格变化的市场需求进行了灵敏度分析,结果表明,价格调整只有在原始价格的一半以内,其需求变化才符合通用的市场需求价格变化理论。The related pricing model in supply chain management was used in the pricing process of network synthesis service to build the supplier competitive pricing model from the perspective of service providers.Then the quantitative model for network service provider was proposed based on the general market demand price theory for pricing decision.To verify the complexity of the network synthesis service pricing,the problem was converted into problem about subset of sum1,and then proved to be a NP(non-deterministic polynomial)complete problem.At the same time,some simulation experiments have been done for different pricing profit models provided by network service suppliers.The results show that the network synthesis service meets the general market demand price theory.In order to help service providers to make scientific decision on the price adjustment,the sensitivity analysis of the market demand on price change has been done.The analysis shows that the price adjustment can only meet the general market demand price change theory only when the original price is less than the average one.

关 键 词：原子服务 网络合成服务 供应商竞争定价 市场需求价格理论 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]