4I营销原则对高校图书馆嵌入式学科服务的启示  

The Enlightenment of the4I Marketing Principle on the Embedded Discipline Service of University Libraries

作　　者：李梦楠 Li Mengnan()

机构地区：[1]南京图书馆,江苏南京210018

出　　处：《新世纪图书馆》2018年第11期29-31,51,共4页New Century Library

摘　　要：4I原则是市场营销原则在网络时代的发展,论文以4I原则为指引,运用文献调研法和案例分析法,对上海交通大学图书馆和大连外国语大学图书馆的嵌入式学科服务实践从趣味性、互动性、个性化、利益性方面进行分析,以指导嵌入式学科服务的推广和可持续发展。4I principle is the development of the principle of marketing in the Internet age.Bringing in the4I principles as a guidance,this paper uses literature research method and case analysis method to analyses the present situation of embedded discipline service of Shanghai Jiao Tong University Library and the Library of Dalian Foreign Language University from the perspective of interesting,interaction,individuality,and interests,so as to guide the promotion and sustainable development of embedded discipline services.

关 键 词：嵌入式学科服务 4I营销原则 高校图书馆 

分 类 号：G252[文化科学—图书馆学]