话语传播:盲点的形成及其消弭路径——改革开放以来话语权认识与实践发展的启示  

Discourse Dissemination: the Formation of Blind Spots and the Approach to Their Termination: Inspirations from the Cognitive and Practical Development of Discourse Power During the Age of Reform and Opening Up

作　　者：张志芳[1] ZHANG Zhifang(Department of Marxism,Party School of the Shanxi Provincial Committee of CPC,Taiyuan,Shanxi 030006)

机构地区：[1]中共山西省委党校马克思主义教研部,山西太原030006

出　　处：《中国浦东干部学院学报》2018年第6期36-42,24,共8页Journal of China Executive Leadership Academy Pudong

基　　金：2014年度国家社会科学基金课题"网络环境下推进当代中国马克思主义大众化研究"(批准文号:14BKS020)的阶段性研究成果;作者为课题主持人

摘　　要：话语传播问题上原则性重视与具体操作缺失、特定性重视与战略布局缺失、被动性重视与创造性缺失、粗放型重视与内涵式缺失等认知与实践盲点,有其深层次的形成原因。从党和国家战略发展层面布局、推进和落实话语传播工作,围绕主体性、原创性和高质量的核心话语创新,以积极主动的战斗精神推进话语强势,在发展与开放的进程中赢得话语主导权,促进话语传播步入良性运行轨道,是积极的消弭路径。There are profound reasons for the formation of cognitive and practical blind spots in discourse dissemination such as emphasis in principle vs.absence in practice,emphasis in special issues vs.absence in overall strategy,emphasis in passivity vs.absence of creativity,and emphasis in extensiveness vs.the absence in intensiveness.The work of discourse dissemination should be laid out,promoted and implemented from the strategic development level of the Party and the country.The active approach to terminate the blind spots is to innovate around subjective,original,and quality core discourse to win discourse dominance in the process of development and opening up with active combat spirit for discourse advantage to advance discourse dissemination into a benign track.

关 键 词：话语传播 话语权 话语主导权 话语创新 

分 类 号：F32.2[经济管理—产业经济]