“两型社会”对湖南体育产业的影响及对策  

The Influence of the Two-oriented Society on Sports Industry and Countermeasures in Hunan

作　　者：张群华[1] ZHANG Qun-hua(Hunan College of Finance and Economics,Changsha 41006,Hunan)

机构地区：[1]湖南财政经济学院,湖南长沙410006

出　　处：《集宁师范学院学报》2018年第6期61-64,共4页Journal of Jining Normal University

基　　金：湖南省教委科研基金"湖南西部地区民生体育的困境与发展路径研究"

摘　　要："两型社会"为湖南省体育产业的发展提供了契机,然而多方面因素的影响使湖南省体育产业的发展状况并不十分乐观,如何把握好"两型社会"的发展契机,大力发展湖南省体育产业,是迫切需要解决的问题。本文从"两型社会"的内涵入手,提出了湖南省体育产业发展的社会文化背景,阐述了新形势下湖南省体育产业发展的机遇,提出了湖南省体育产业发展面临的挑战,最后有针对性的提出了新形势下促进湖南省体育产业的发展策略,旨在为提高湖南体育产业发展提供一些参考。The two-oriented society brings an opportunity for the development of sports industry in Hunan province.However,there are multiple factors influencing the development of sports industry in Hunan and make it appear less optimistic.How to grasp the opportunity of"two type society"to develop the sports industry in Hunan province is an urgent problem to be solved.Starting with the connotation of the two-oriented society,this paper describes the social and cultural background of the development of sports industry in Hunan,expounds the opportunities and challenges for the development of sports industry in Hunan under the new situation,and also puts forward the strategy of promoting the development of the sports industry in the new situation in order to provide some references for the development of sports industry in Hunan.

关 键 词：两型社会 湖南体育产业 影响 对策 

分 类 号：G81[文化科学—体育学]