新政策下我国医药产品电子商务的发展现况和前景  

Current Situation and Prospect of E-Commerce of Pharmaceutical Products in China Under the New Policy

作　　者：马梓超 徐文[1] Ma Zichao;Xu Wen(College of Pharmacy,Shandong University of Traaitional Chinese Medicine,Jinan,Shandong,China 250355)

机构地区：[1]山东中医药大学药学院,山东济南250355

出　　处：《中国药业》2018年第24期93-96,共4页China Pharmaceuticals

摘　　要：目的探索新政策下我国医药产品电子商务的发展战略。方法通过文献研究法,从发展现况、影响因素、优势分析、合理建议4个角度探析医药产品电子商务的发展前景。结果与结论政府应完善立法,加强监督,鼓励行业自律,着眼于物流配送、医保接入等方面,构建良好环境,进一步推动我国医药产品电子商务发展。Objective To investigate the development strategies of E-commerce of pharmaceutical products in China under the new policy.Methods Through literature research,the prospects for the development of E-commerce of pharmaceutical products were investigated from the perspectives of development status,influencing factors,advantages analysis and reasonable advices. Results and Conclusion The government should improve legislation,strengthen supervision,encourage industry self-regulation,focus on logistics,medical insurance and other aspects of access,and build a good environment to further promote the development of E-commerce of pharmaceutical products in China.

关 键 词：医药产品 电子商务 医保制度 药品流通 政策建议 

分 类 号：R95[医药卫生—药学]