迎春鲜花店网络营销策略研究  

Research on network marketing strategy of Yingchun flower shop

作　　者：尹建丽[1] 于得水 Yin Jianli;Yu Deshui(Changzhou Vocational Institute of Mechatronic Technology, Changzhou 213161, China)

机构地区：[1]常州机电职业技术学院,江苏常州213161

出　　处：《无线互联科技》2018年第21期126-127,共2页Wireless Internet Technology

摘　　要：近年来,互联网的不断发展,网络应用逐步渗透到了生活的方方面面。花卉网络营销发展迅速。文章通过研究迎春鲜花店的网络营销现状,找出影响其网络营销的重要因素并进行分析,提出一些改进的建议,希望给花店网络营销以及农村鲜花网络直销提供一些借鉴。In recent years,with the continuous development of the Internet,network applications have gradually penetrated into every aspect of life.The flower network marketing is developing rapidly.This paper studies the status quo of online marketing of Yingchun flower shop,finds out the important factors affecting its network marketing and analyzes it,and puts forward some suggestions for improvement.It hopes to provide some reference for flower shop network marketing and rural flower network direct sales.

关 键 词：迎春鲜花 花店 网络营销 

分 类 号：F326.13[经济管理—产业经济] F724.6