“互联网+”环境下广州市绿色乡村游发展策略  

Development Strategy of Green Rural Tourism in Guangzhou under the Background of “Internet Plus”

作　　者：朱峰[1] 高京燕[2] ZHU Feng;GAO Jingyan(School of Business Administration,Guangdong Baiyun University,Guangzhou 510450,China;North China University of Water Resources and Electric Power,Zhengzhou 450046,China)

机构地区：[1]广东白云学院工商管理学院,广东广州510450 [2]华北水利水电大学,河南郑州450046

出　　处：《华北水利水电大学学报（社会科学版）》2018年第6期67-72,共6页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

基　　金：国家重点研发计划项目“视听媒体收视调查与文化品牌评估理论与技术”(2017YFB1400500)阶段性相关研究成果;广东白云学院校级课题“互联网+广州地区乡村游发展研究”(BYKY201531)研究成果;河南省软科学研究计划项目“供给侧改革背景下河南旅游产业创新研究”(172400410332)

摘　　要：发展绿色乡村游是实施乡村战略、加快生态文明建设的重要组成部分,是解决三农问题的关键路径之一。通过对广州市乡村游的总体状况调查,发现广州市乡村游有良好的基础,旅游资源丰富,在广州市旅游业的地位也不断攀升。但广州市乡村游面临着景区品牌知名度不高、创新程度低等众多发展瓶颈,导致整体吸引力不足。新时代为广州市乡村游带来了新的发展机遇。广州市乡村游发展模式要突出岭南文化与广州市本土风情的特色,依托"互联网+"技术,打造统一的广州市乡村游品牌形象,创建广州市乡村游大品牌。广州市乡村游大品牌建设可以借鉴江西婺源经验,同时组建乡村游服务中心,抓住"互联网+"机遇,促进广州市乡村游发展升级。The development of green rural tourism in Guangzhou is an important part of implementing rural strategy and ecological civilization construction,and is one of the key ways to solve the solve the problems of agriculture,rural areas and farmers.The questionnaire survey is used to study the overall situation of rural tourism in Guangzhou.It is found that the rural tourism in Guangzhou has a good foundation and rich tourism resources,and the status of tourism in Guangzhou keeps rising.However,the rural tourism in Guangzhou is also facing bottlenecks in the development of the scenic spots,such as low brand awareness and low level of innovation,resulting in insufficient overall attractiveness.The new era has brought new development opportunities for rural tourism in Guangzhou.The development model of rural tourism in Guangzhou should highlight the characteristics of Lingnan culture and the local customs of Guangzhou,relying on the“Internet Plus”technology to create a unified brand image of Guangzhou’s rural tourism and create a famous brand of Guangzhou rural tourism.The construction of a famous brand of rural tourism in Guangzhou can draw on the experience ofWuyuan County in Jiangxi Province,and at the same time set up a rural tourism service center to seize the opportunity of“Internet Plus”to promote the development and upgrading of rural tourism in Guangzhou.

关 键 词：“互联网+” 乡村游 绿色发展策略 

分 类 号：F327[经济管理—产业经济]