文旅融合视角下乡村振兴路径研究  

Paths of Rural Revitalization from Culture and Tourism Integration Perspective

作　　者：张彩虹[1] 段朋飞[1] 尹琳珊 ZHANG Caihong;DUAN Pengfei;YIN linshan

机构地区：[1]普洱学院

出　　处：《当代农村财经》2018年第12期4-7,共4页Contemporary Rural Finance and Economics

基　　金：2018年度云南省哲学社会科学规划项目(项目编号:QN2018051)

摘　　要：近年来,乡村旅游在促进农业增效、农村发展、农民增收方面成绩显著并蓬勃发展。本文分析了我国目前乡村旅游振兴中面临的困境,从战略管理理论角度出发,构建"文旅融合"视角下乡村振兴模型,提出"文旅融合,乡村振兴"的实现路径:促进产业融合,优化产业链;传递特色文化,增强吸引力;发展创意旅游,引领新消费;制定相关政策,助力稳发展。In recent years,rural tourism has been developing rapidly due to its remarkable achievements in promoting agricultural efficiency,rural development and increasing farmers'income.According to the development trend and requirements of"cultural and tourism integration",this paper analyzes the dilemma faced in the revitalization of rural tourism in China.On this basis,from the perspective of strategic management theory,this paper constructs a rural revitalization model from the perspective of"cultural and tourism integration",and put forward the paths of rural revitalization,including:promote industrial integration and optimize the industrial chain;display characteristic culture and enhance attraction;develop creative tourism and lead new consumption;formulate relevant policies to facilitate steady development.

关 键 词：乡村旅游 乡村振兴 文旅融合 发展路径 

分 类 号：F320[经济管理—产业经济] F592