B2C电子商务模式下“最后一公里”配送问题分析及对策  

Analysis of Problems with Last Mile Distribution under B2C E-commerce Mode and Effective Countermeasures

作　　者：马永红[1] Ma Yonghong(School of Business, Qingdao Technical College, Qingdao 266555, China)

机构地区：[1]青岛职业技术学院商学院,山东青岛266555

出　　处：《物流技术》2018年第12期26-30,66,共6页Logistics Technology

基　　金：山东省高等学校科研计划项目"电子商务物流问题及其对策研究-以京东商城B2C电商物流为例"(J16WF30)

摘　　要：通过对全国七个经济片区的215位消费者的问卷调查,找出了目前电商物流"最后一公里"存在的主要问题,快递速度慢、快递过程中产品受损、商品丢失、服务态度差、退货难等。针对上述问题,提出了利用高斯分布计算菜鸟驿站、丰巢柜的可提供数量的方法;从加大培训力度、保障快递员的利益角度,从根本上提升快递员服务质量,从而减少货损、丢货和改善服务态度;提出了通过市场的优胜劣汰,加快快递行业的集中度、规范行业行为;同时提出了利用现代高科技提升配送速度等一系列措施。Through a questionnaire survey of 215 consumers from seven economic regions in China,this paper identifies the main problems with the last mile distribution process in the e-commerce context,namely unsatisfactory delivery speed,high product damage rate in the express delivery process,package loss,poor service attitude,and difficulty in product returns.In view of these problems,it proposes a series of countermeasures,including calculating the available quantity of Rookie stations and Fengchao cabinets using Gaussian distribution;substantially improving the quality of courier services from the perspective of reinforcing training and guaranteeing the interests of the couriers,so as to reduce cargo damage and loss and improve the service attitude of the couriers;speeding up the centralization and behavioral regulation of the courier industry through the survival of the fittest principle of the market and accelerating the distribution process using modern high technologies,etc.

关 键 词：B2C 电商物流 最后一公里 配送速度 

分 类 号：F724.6[经济管理—产业经济] F259.2