高校党建微信公众平台的SWOT分析  

SWOT Analysis of WeChat Public Platform of Party Construction in Colleges and Universities

作　　者：陈新芝[1] 严佩升[1] 韩少卿[1] Chen Xinzhi;Yan Peisheng;Han Shaoqing(School of Management,Zhaotong University,Zhaotong Yunnan 657000)

机构地区：[1]昭通学院管理学院,云南昭通657000

出　　处：《保山学院学报》2018年第6期54-58,共5页JOURNAL OF BAOSHAN UNIVERSITY

基　　金：2018年昭通学院校级课题"基于‘智慧党建’的高校党建微信公众平台研究"阶段性成果(项目编号:DJKY201806)

摘　　要：网络时代的到来,不仅给高校党建工作提供了新的方法路径,同时也给高校的党建工作带来了新的要求和挑战;高校党建微信公众平台为高校的思想政治工作开辟了新的途径,作为一种新的传播载体,微信公众平台创造出一种平等、互动的交流模式,改变了传统宣传教育工作忽视受教育者主体性的困境;但微信公众平台作为一种新的党建途径,仍然存在新的要求和挑战,需要进行深入的探讨研究。The arrival of the network age not only provides a new way for the party building work in colleges and universities,but also brings new requirements and challenges to the party building work.The WeChat public platform of the party construction opens up a new way for the ideological and political work in colleges and universities.As a new carrier of communication,WeChat public platform creates an equal and interactive mode of communication,which changes the plight of traditional propaganda and education work that neglects the subjectivity of the educatee.However,as a new way of party building,WeChat public platform still has new requirements and challenges.

关 键 词：党建 微信公众平台 SWOT 

分 类 号：G64[文化科学—高等教育学]