产业集群视角下我国农产品区域品牌创建与培育研究  

Research on the Establishment and Cultivation of Regional Brand of Agricultural Products in China from the Perspective of Industrial Clusters

作　　者：刘益星 姬孟丹[2] LIU Yi-xing;JI Meng-dan(College of Mathematics and Statistics,Hebei University of Economics and Business,Shijiazhuang 050061,China;College of Business Administration,Hebei University of Economics and Business,Shijiazhuang 050061,China)

机构地区：[1]河北经贸大学数学与统计学学院,河北石家庄050061 [2]河北经贸大学工商管理学院,河北石家庄050061

出　　处：《黑龙江农业科学》2018年第12期123-126,共4页Heilongjiang Agricultural Sciences

基　　金：2016年河北省科技计划资助项目(16457620D)

摘　　要：农产品区域品牌作为农业供给侧改革和乡村振兴战略的重要抓手,是促进农民增收、农业提质增效的有效举措。为促进我国农产品区域品牌良性发展,本文研究了我国现阶段农产品区域品牌的发展现状、存在的问题,分析了相关影响因素,提出了发展农产品区域品牌的具体建议:一是树立集群发展意识,引导区域品牌快速良性发展;二是整合区域资源优势,拓宽区域品牌发展路径;三是加强制度保障支撑。As an important grasp of the strategy of agricultural supply-side reform and rural revitalization,regional brand of agricultural products is an effective measure to promote farmers′income and improve agricultural quality and efficiency.In order to promote the sound development of regional brand of agricultural products in China,this paper studied the current situation and existing problems of regional brand of agricultural products in China,we analyzed the relevant influencing factors,and put forward specific suggestions for developing regional brand of agricultural products.The first is to establish the sense of cluster development and guide the rapid and sound development of regional brand,the second is to integrate the advantages of regional resources and broaden the path of regional brand development,and the third is to strengthen the support of system guarantee.

关 键 词：农产品 区域品牌 乡村振兴 供给侧改革 

分 类 号：F323.5[经济管理—产业经济]