乡村振兴战略下的旅游扶贫绩效评价体系构建  

Construction of Performance Evaluation System for Tourism Poverty Alleviation under the Strategy of Rural Revitalization

作　　者：冯晓兵[1] 宋秋[1] FENG Xiao-bing;SONG Qiu(College of Tourism,Leshan Normal University,Leshan Sichuan 614000,China)

机构地区：[1]乐山师范学院旅游学院,四川乐山614000

出　　处：《科技和产业》2018年第12期70-75,共6页Science Technology and Industry

基　　金：四川省社科规划基地重大项目(SC17EZD025)

摘　　要：乡村旅游扶贫是产业扶贫的主要抓手,更是实现乡村振兴的重要途径。在文献综述、专家访谈的基础上,结合乡村振兴战略的"产业兴旺、生态宜居、乡风文明、治理有效、生活富裕"发展要求,科学设计乡村旅游扶贫绩效评价指标体系;使用层次分析法确定乡村旅游扶贫绩效指标的具体权重,构建对旅游扶贫绩效可以量化的评价指标体系,以期为科学全面评价旅游扶贫绩效提供理论参考,丰富我国乡村旅游扶贫绩效评价的研究内涵。Poverty alleviation in rural tourism is the main way for the industry to help the poor,and it is also an important way to realize the revitalization of the countryside.On the basis of literature review and expert interviews,combining the requirements of rural development with“prosperous industries,ecological livability,rural civilization,effective governance,and a prosperous life”,the paper scientifically designs the evaluation index system for rural tourism poverty alleviation performance.The article uses the analytic hierarchy process to determine the specific weight of rural tourism poverty alleviation performance indicators,and constructs a quantifiable evaluation index system for tourism poverty alleviation performance.The research aims to provide a theoretical reference for the scientific evaluation of tourism poverty alleviation performance and enrich the research content of China's rural tourism poverty alleviation performance evaluation.

关 键 词：乡村振兴 旅游扶贫 绩效评价 

分 类 号：F59[经济管理—旅游管理]