丹霞地貌旅游景区游客满意度评价与提升——基于平远五指石景区的个案研究  

Evaluation of Tourists' Satisfaction Degree and Promoting Strategies of Danxia Landform Scenic Area Based:a Case Study of Wuzhishi in Pingyuan County

作　　者：冯亚芬[1,2] 陈义彬[2] 俞万源[2] FENG Ya-fen;CHEN Yi-bin;YU Wan-yuan(Hakka Research College,Jiaying University,Meizhou,Guangdong 514015,China;College of Geographical Science and Tourism,Jiaying University,Meizhou,Guangdong 514015,China)

机构地区：[1]嘉应学院客家研究院,广东梅州514015 [2]嘉应学院地理科学与旅游学院,广东梅州514015

出　　处：《嘉应学院学报》2018年第11期49-57,共9页Journal of Jiaying University

基　　金：广东省普通高校人文社会科学省市共建重点研究基地项目(16KYKT03);2017年度嘉应学院人文社科类项目(2017SKY03)

摘　　要："中国丹霞"申遗后,越来越多的游客关注丹霞旅游.以平远五指石丹霞地貌旅游景区为例,运用IPA法从游客满意度视角对丹霞地貌旅游景区开发进行深度思考,以期通过平远五指石丹霞地貌旅游景区的典型案例形成对丹霞地貌旅游景区开发的核心问题进行深入理解.结果表明:(1)游客对丹霞地貌景区总体达到满意水平,说明丹霞地貌景区管理主体由地方政府转变为企业实现了大资本资源垄断下的高效开发;(2)丹霞地貌旅游景区核心吸引力是丹霞地貌景观,然而丹霞地貌景区的环境与安全、交通状况、服务设施已成为游客关注的游览要素,需高度重视;(3)丹霞地貌景区的自然景观和景区工作人员服务态度给游客带来了最美好的体验和感受,是丹霞地貌景区旅游开发过程中的主要优势因子;而景区安全、旅游商品价格和外部交通给游客则给带来了最差的体验和感受,是丹霞地貌景区旅游开发过程中面临的主要劣势因子.游客满意度评价结果为丹霞地貌景区开发提供更有效的决策依据,但为更好的指导丹霞地貌景区建设和经营管理,需进一步的修正与完善指标体系,并建立提升游客满意度的长效机制.As China Danxia landform has been listed in World natural heritage list,more and more tourists pay attention to Danxia tourism.Taking Danxia landform scenic area--Wuzhishi in Pingyuan as an example,this paper studies the management strategy of Wuzhishi scenic spot from the perspective of tourist satisfaction by using IPA method.The results show that:1)at present,tourists are overall satisfied with Danxia Landform Scenic Area which realizes the manager of Danxia Landform Scenic Area changed from the local government to the enterprise realizes the efficient development bringing high economic benefits and also improves the satisfaction.2)the core attraction of Danxia landform Tourism Scenic Area is Danxia landscape,but more and more tourists concern the environment and safety,traffic conditions and service facilities.Danxia Landform Scenic Area should pay more attention.3)the natural landscape and scenic staff service attitude to bring visitors to the most wonderful experience and feelings which are the main advantage factors,but scenic spots safety,tourism commodity prices and external traffic attitude to bring tourists the worst experience and feelings which are the main disadvantage factors.The tourist satisfaction evaluation results provide more effective decision for the development of Danxia Landform Scenic Area.But for better guiding the Danxia Landform Scenic Area Construction and management,the index system needs to be corrected and improved,and long-term tourist satisfaction mechanism should be established.

关 键 词：游客满意度 IPA法 丹霞地貌旅游景区 提升策略 平远五指石 

分 类 号：K928[历史地理—人文地理学]