古镇旅游者乡愁感知与认同  

Homesick Perception and Identity of Tourists in Ancient Town

作　　者：游桂[1] YOU Gui(The Open University of Fujian,Fuzhou,Fujian 350003)

机构地区：[1]福建广播电视大学,福建福州350003

出　　处：《武夷学院学报》2018年第10期30-34,共5页Journal of Wuyi University

基　　金：2017年福建省教育厅青年项目(JAS170894)

摘　　要：古镇旅游的兴盛,关键在于旅游者游览之余,寻觅到了乡愁,正是"逆城市化"的最好回归,古镇旅游是有乡愁的文化活动。通过问卷访谈和文献资料的归纳总结,得出旅游者选择古镇作为旅游目的地时与缺失的乡愁情感有很大的动因逻辑关系,归纳出旅游者在追求乡愁感知与认同上表现出逃避现实的缺失感、怀旧情结日益增加和追求文化精神生活品质的特征。发展古镇旅游,要防止古镇沦为空心化,让中国传统的民俗得到更好的保护和传承,让古镇成为有乡愁的故乡,是建设美丽中国和实现人民日益增长的美好生活需要,并提出了建议。The key to the prosperity of ancient town tourism is to find homesickness.This is the best way to"reverse urbanization",and ancient town tourism is a cultural activity with homesickness.In this paper,through questionnaire interviews and literature induction,this paper draws a conclusion that tourists choose the ancient town as a tourist destination and have a great logical relationship with the missing nostalgia emotion,and concludes that the tourists show the sense of escape from the reality,the increasing nostalgia tendency and the pursuit of the cultural and spiritual quality in the pursuit of homesickness features.To develop ancient town tourism,it is necessary to prevent the ancient town from being hollowed up,let the traditional Chinese folk custom get better protection and inheritance,make the ancient town become homesick hometown,build beautiful China and realize the growing good life of the people,and give some suggestions.

关 键 词：古镇 旅游者 乡愁 

分 类 号：F592.7[经济管理—旅游管理]