浅析南京市大学生旅游市场开发策略  

A Brief Analysis of the Strategies of Developing the Tourism Market of College Students in Nanjing

作　　者：高金芳[1] 戴磊 GAO Jin-fang;DAI lei(Zhongshan Vocational College,Nanjing 210000,China)

机构地区：[1]钟山职业技术学院,南京210000

出　　处：《中小企业管理与科技》2018年第35期51-54,57,共5页Management & Technology of SME

摘　　要：随着我国高等教育规模的不断扩大,大学生旅游市场逐步成为我国旅游市场的主力军。论文探讨了南京市大学生旅游市场的现状,从旅游消费心理和行为特点两个方面入手,分析了大学生旅游活动的规律,并以此为基础提出了南京市大学生旅游市场开发的建议。With the continuous expansion of the scale of higher education in China,the tourism market of college students has gradually become the main force in the tourism market of our country.This paper probes into the present situation of college students'tourism market in Nanjing,analyzes the rules of college students'tourism activities from two aspects of tourism consumption psychology and behavior characteristics,and on this basis,it puts forward some suggestions for the development of the tourism market of college students in Nanjing.

关 键 词：南京市大学生 旅游市场 旅游心理 开发策略 

分 类 号：F592.7[经济管理—旅游管理] G645.5[经济管理—产业经济]