承包商促进工程项目增值行为影响因素研究  

Research on the Influencing Factors of the Contractor's Promotion of Project Value-added Behaviors

作　　者：陈晨[1] 丁继勇[1] CHEN Chen;DING Jiyong(School of Business,HoHai University,Nanjing 211100,China)

机构地区：[1]河海大学商学院,江苏南京211100

出　　处：《武汉理工大学学报（信息与管理工程版）》2018年第6期649-655,共7页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金项目(71402045);中央高校基本科研业务费专项基金项目(2014B01314)

摘　　要：厘清承包商促进工程项目增值行为的影响因素,对提升项目绩效、促进项目成功具有重要的意义。以计划行为理论(TPB)为基础,构建承包商促进工程项目增值行为影响因素理论模型,运用结构方程实证分析影响承包商促进工程项目增值行为的因素及其作用路径,据此阐释承包商采取促进工程项目增值行为的内在机理。研究结果表明:行为态度、主观规范、知觉行为控制交互影响承包商促进项目增值意向,进而影响承包商促进项目增值行为。Clarifying the influencing factors of the contractor′s promotion of project value-added behaviors has an important influence on improving project performance and promoting project success.Based on the Theory of Planned Behavior(TPB),a theoretical model is built and the structural equation is uesd to empirically analyze the influencing factors and the effect path of the contractor′s promotion of project value-added behaviors,which interprets the intrinsic mechanism of contractor′s promotion of project value-added behaviors accordingly.The research results show that attitude toward the behavior,subjective norm,and perceptual behavior control affect the contractor′s promotion of project value-added intentions interactively,and then affect the contractor′s promotion of project value-added behaviors.

关 键 词：计划行为理论 承包商 工程项目增值 结构方程模型 影响因素 

分 类 号：F284[经济管理—国民经济] TU72[建筑科学—建筑技术科学]