农产品市场流通现状分析及发展思路  

Status Quo and Development Idea of Market Circulation for Agricultural Products

作　　者：孔繁涛[1] 白玲 王堃翯 韩书庆[1] 吴建寨[1] Kong Fantao;Bai Ling;Wang Kunhe;Han Shuqing;Wu Jianzhai(Key Laboratory of Agricultural Big Data,Ministry of Agriculture,Beijing 100081;Department of Marketing and Informatization,Ministry of Agricultural and Rural Affairs,Beijing 100125;School of Information, University of International Business and Economics,Beijing 100029)

机构地区：[1]中国农业科学院农业信息研究所/农业部农业大数据重点实验室,北京100081 [2]农业农村部市场与信息化司,北京100125 [3]北京对外经济贸易大学信息学院,北京100029

出　　处：《农业展望》2018年第11期106-110,133,共6页Agricultural Outlook

基　　金：国家自然科学基金面上项目(71573263)

摘　　要：乡村流通是实施乡村振兴战略的重要内容,是推动产业兴旺的关键措施,是促进农民增收的"关键一跃"。通过调查调研,对长三角地区乡村流通进行总结,主要在消费品和农业生产资料流通以及农产品流通两个方面阐述了乡村流通的发展现状,系统总结了目前乡村流通在流通体系建设中基础设施、渠道、主体实力、标准化产品品牌化建设及政策环境等方面存在的问题,并提出提升乡村流通工作,要做好乡村流通顶层设计、构建新型乡村流通体系、优化政策形成乡村流通支持合力、实施乡村流通人才计划、完善乡村流通标准体系、加强乡村流通信息服务等。Rural circulation is an important part of implementing the strategy of rural revitalization.And it is also the key to promote industrial prosperity and to increase farmers'income.This paper summarized the rural circulation of the Yangtze River Delta region through investigation,and expounded the development status quo of rural circulation in the main two aspects:one is the circulation of consumer goods and agricultural production materials,the other is the circulation of agricultural products.The current problems of rural circulation were also systematically summarized,such as the problems of infrastructure,channels,main strength,standardized product branding and policy environment in the circulation system construction.The authors also put forward recommendations to improve rural circulation,such as doing a good job in the top-level design of rural circulation,constructing a neotype rural circulation system,optimizing policies to form a rural circulation support force,implementing a rural circulation talent plan,improving the rural circulation standard system,and strengthening rural circulation information services.

关 键 词：长三角地区 农产品流通 农业生产资料流通 乡村流通 流通体系建设 

分 类 号：F323.7[经济管理—产业经济]