文教类AR产品使用意愿及其影响因素研究  

Usage Intention and Influence Factors of Cultural Education Products Based on Augmented Reality Technology

作　　者：潘健[1] 李爽 汪周生[1] PAN Jian;LI Shuang;WANG Zhou-sheng(Department of Sci-tech Communication and Policy, University of Science and Technology of China, Hefei,Anhui 230026, China;Department of Management, Anhui Vocational College of Radio,Film and Television, Hefei, Anhui 230011, China)

机构地区：[1]安徽广播影视职业技术学院管理系 [2]中国科学技术大学科技传播与科技政策系

出　　处：《通化师范学院学报》2019年第1期97-102,共6页Journal of Tonghua Normal University

基　　金：2018年度安徽高校人文社会科学研究重点项目"虚拟现实技术背景下徽州传统文化传播策略研究"(SK2018A0887)

摘　　要：通过对技术接受模型、信息系统成功模型和使用与满足理论的整合,构建增强现实产品使用意愿影响因素的理论模型,并通过问卷调查和结构方程模型进行实证分析,得出相关结论:用户的感知有用性和感知易用性对使用态度具有正向影响;信息质量和用户的使用与满足对其感知有用性具有显著正向影响;信息质量和系统质量正向影响用户的感知易用性;系统质量对感知有用性和使用与满足对感知易用性影响不显著,并根据结论提出增强现实文教类产品设计的思考与建议。In this paper,through the integration of Technology Acceptance Model,Information System Success Model and uses and satisfaction theory,build the theoretical model of influencing factors with augmented reality products usage intention,and through the questionnaire and structural equation model to carry on the empirical analysis,draw relevant conclusions:the user’s perceived usefulness and perceived ease of use has a positive influence on use attitude;Information quality and users’use and satisfaction have significant positive effects on their perceived usefulness.Information quality and system quality have positive influence on user perceived ease-ofuse.The system quality has no significant effect on perceived usefulness and usage and satisfaction,and according to the conclusion,it puts forward some thoughts and suggestions on the design of augmented reality cultural and educational products.

关 键 词：增强现实AR 使用意愿 技术接受模型 信息系统成功模型 

分 类 号：B849[哲学宗教—应用心理学] C912.6-0[哲学宗教—心理学]