吉林省体育产业发展的SWOT分析  被引量:3

SWOT Analysis of Sports Industry Development in Jilin Province

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作  者:范美艳[1] 杨明泽[1] 许春利[1] 赵斯文 陆瑾瑾 FAN Mei-yan;YANG Ming-ze;XU Chun-li;ZHAO Si-wen;LU Jin-jin(Jilin Sport University,Changchun 130022,China)

机构地区:[1]吉林体育学院,吉林长春130022

出  处:《吉林体育学院学报》2018年第6期12-15,共4页Journal of Jilin Sport University

基  金:2017吉林省科技发展计划年度课题项目(20170418026FG)

摘  要:运用文献资料法、SWOT分析法,对吉林省体育产业现状进行了SWOT分析。认为:吉林省体育产业发展既存在政府政策扶植、竞技体育人才及培养基础良好、冰雪资源丰富及体育设施完善、体育消费市场广阔等优势,也存在省内体育产业区域发展不平衡、体育无形资产开发程度不足、冰雪体育和体育用品制造业无法形成产业集群、体育馆对社会开放程度不高的自身劣势。同时,尽管拥有省内体育赛事给体育产业发展带来契机、可挖掘的体育消费群体与市场潜力、政府工作小组进行管理的机会,也面临着体育资源被忽视、国内体育产业市场体系不建全、国际体育资本竞争压力增大的外界威胁。最后,提出了跨界整合产业资源、创新技术研发、实施多种服务体系、发展战略格局策略的建议。Using literature method.SWOT method,analysis the current situation of sports industry in Jilin Province.It is concluded that the development of sports industry in Jilin Province has not only the advantages of government policy support,good training foundation of competitive sports talents,rich ice and snow resources,perfect sports facilities and broad sports consumption market,but also the imbalance of regional development of sports industry,insufficient development of intangible sports assets and ice and snow body.Sports and sporting goods manufacturing industry can not form its own disadvantage of industrial clusters and low degree of social openness of gymnasiums.At the same time,although sports events in the province bring opportunities for the development of sports industry,exploitable sports consumption groups and market potential,and management opportunities of government working groups,they are also facing the external threats of neglected sports resources,incomplete domestic sports industry market system and increased competitive pressure of international sports capital.Finally,suggestions are put forward for cross-border integration of industrial resources,innovative technology research and development,implementation of a variety of service systems,and development strategy.

关 键 词:体育产业 SWOT分析法 政策建议 

分 类 号:G80-05[文化科学—运动人体科学]

 

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