民族传统聚落旅游目的地网络旅游感知研究——以“肇兴侗寨”为例  

A Study on the Perception of Tourists to Ethnic Areas through Network Texts——A Case Study of Dong Village in Zhaoxing

作　　者：许咏媚 张河清[1] 王蕾蕾[2] XU Yongmei;ZHANG Heqing;WANG Leilei(School of Tourism, Guangzhou University, Guangzhou 510006, Guangdong, China;Guangzhou Panyu Polytechnic, Guangzhou 511483, Guangdong, China)

机构地区：[1]广州大学旅游学院,广东广州510006 [2]广州番禺职业技术学院,广东广州511483

出　　处：《四川旅游学院学报》2019年第1期80-82,91,共4页Journal of Sichuan Tourism University

基　　金：国家自然科学基金项目"民族传统聚落‘文化与生态基因信息图谱’建模及应用研究--以湘黔桂省际边界侗族旅游村寨为例";项目编号:71473051;教育部"新世纪优秀人才支持计划";项目编号:NCET-10-0086

摘　　要："互联网+"背景下,网络空间的交互性与即时性迎合了人们对休闲时间碎片化的需求,网络是旅游地宣传的重要平台,也是旅客搜集旅游信息的重要渠道。文章以湘黔桂侗文化旅游圈内具有代表性的民族传统聚落旅游目的地肇兴侗寨为研究对象,以网络游记中所隐含的内容为样本数据,采用内容分析方法建立3类分析类目,运用Rost word parser和SPSS分析软件对网络游记进行分析,得出分析结果,为肇兴侗寨发展提供参考。Under the background of "Internet plus", interactivity and immediacy of the cyber space caters to people s demand for fragmented leisure time. Internet becomes the important channel for tourist s travel decisions as well as tourism destination marketing. Taking the Dong Village in Zhaoxing, a traditional settlement for Dong ethnic group and a typical case in the Dong cultural tourism circle of Hunan, Guizhou and Guangxi, this paper explores the implied messages in online travel notes by means of content analysis. Three categories are established, and Rost word parser and SPSS are employed in the analysis. The findings are intended to provide reference for future tourism development of the Dong Village in Zhaoxing.

关 键 词：内容分析法 网络文本内容 肇兴侗寨 旅游感知 

分 类 号：F590[经济管理—旅游管理]