新媒体背景下疾控中心宣传教育工作的SWOT分析  

SWOT analysis of CDC publicity work in the context of new media

作　　者：杨林[1] 苏泽强 王宇潇[1] 贺鹭[1] 郑洁[1] Yang Lin;Su Zeqiang;Wang Yuxiao(Shanxi Medical University,Taiyuan 030001,Shanxi Province,China)

机构地区：[1]山西医科大学,太原030001

出　　处：《中国医疗管理科学》2019年第1期37-40,共4页Chinese Journal Of Medical Management Sciences

基　　金：山西省应用基础研究项目"医养理念导向下;基于项目反应理论的失能老人DRN护理指南编制与养老服务模式研究"(201601D202104)

摘　　要：当前,我国仍然处于多重疾病威胁并存、多种健康影响因素交织的阶段,同时面临着发达国家和发展中国家所面临的卫生与健康问题。作为一种新型传播载体,新媒体对疾控机构的宣传教育工作发挥着举足轻重的作用。文章通过SWOT分析法和访谈法相结合,以山西省为例,深入研究疾控机构在借助新媒体开展宣传教育工作等方面的优势、劣势、机会和挑战,进而提出疾控机构在宣传教育这项工作中可采取的发展策略,以助力我国迈向健康中国2030年。China is still confronted with challenges of coexistence of multiple diseases and mixture of multiple health-related hazards,and health concerns faced in both developed countries and developing countries as well.The new media plays an important role in the publicity activities of centers for disease control(CDCs).Taking Shanxi Province as an example and using the SWOT analysis and interview method,the advantages,disadvantages,opportunities and challenges of CDCs were investigated in carrying out publicity activities with the help of new media.Developmental strategies of CDCs in publicity activities were proposed to help realize the goal of Healthy China 2030.

关 键 词：疾控中心 宣传教育 新媒体 SWOT分析 

分 类 号：R197.21[医药卫生—卫生事业管理] G266[医药卫生—公共卫生与预防医学]