张家界国内旅游客源市场结构动态分析——基于网络关注度数据  

DYNAMIC ANALYSIS OF DOMESTIC TOURIST SOURCE MARKET STRUCTURE IN ZHANGJIAJIE AREA BASED ON NETWORK ATTENTION

作　　者：马丽君[1] 胡汝佳 MA Li-jun;HU Ru-jia(Business School of Xiangtan University,Xiangtan 411105,Hunan,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《云南地理环境研究》2018年第5期49-56,共8页Yunnan Geographic Environment Research

基　　金：国家自然科学基金(41501156);湖南省社会科学基金(17YBA370);湖南省社会科学评审委员会课题(XSP18YBZ071)

摘　　要：依托网络关注度数据,利用地理集中度指数、首位度指数,分析张家界年内客源市场结构的变化特征及其影响因素,结果发现:(1)张家界客源市场分布较均衡,结构较合理。经济发展水平较高、人口数量较多、距离张家界较近的省区游客市场占有率较大。(2)不同月份、不同季节客源市场结构存在一定的差异。旅游旺季客源市场更为分散,旅游淡季客源市场较为集中。(3)气候和节假日是影响张家界客源市场结构变化的重要因素。与全年相比,节假日期间客源市场分布集中程度稍高,游客多集中在本地及邻近省区。(4)节假日,尤其是长假对远距离客源市场有一定的促进作用,但对近距离客源市场有一定的挤出效应。空间距离对客源市场结构变化具有重要的影响。Based on the network attention data,using the geographical concentration index and the first degree index,the paper analyzes the changing characteristics and influencing factors of the source market structure during the year of Zhangjiajie. The results show ed that:( 1) The market share of a tourist market in Zhangjiajie is relatively balanced; the structure is relatively reasonable; the level of economic development is high,the number of the population is large,and the market share of provinces and autonomous regions closer to Zhangjiajie is larger.( 2) There are some certain differences in the structure of the source market in different months and different seasons. The tourist market in the tourist season is more dispersed,w hile is more concentrated in the off-season.( 3) Climate and holidays are important factors that affect the structural changes of the source market in Zhangjiajie. Compared w ith the w hole year,the concentration of the source market during the holidays is slightly higher. Especially during the Spring Festival,tourists are concentrated in local and neighboring provinces.( 4) Factors like holidays,especially long holidays,they have a certain role in promoting the long-distance source market,but have a certain extrusion effect on the close-range source market. Spatial distance has an important impact on the structural changes of the source market.

关 键 词：张家界 网络关注度 国内旅游 客源市场结构 地理集中指数 

分 类 号：F590[经济管理—旅游管理]