物联网应用于电商“生鲜圈”配送的可行性研究  

Feasibility Study on the Application of Internet of Things in E-commerce“Fresh Circle”Distribution

作　　者：彭晶晶 杨孔雨[1] PENG Jingjing;YANG Kongyu(School of Information Management,Beijing Information Science & Technology University,Beijing 100192,China)

机构地区：[1]北京信息科技大学信息管理学院,北京100192

出　　处：《物流科技》2019年第1期46-48,共3页Logistics Sci-Tech

基　　金：北京市社会科学基金重点项目(15ZHA004)

摘　　要：电商行业的发展和生活节奏的加快,人们更希望足不出户就能买到需要的东西,随着需求的不断扩大,人们可以实现足不出户的买到生鲜产品。于是,电商企业为了满足消费者的这种需求,生鲜产品配送应运而生。但是由于各种因素的影响,如交通拥堵、非人为或人为地破坏生鲜产品配送过程中的最适环境等因素,导致送到消费者手中的产品变质或损坏,不仅影响客户的满意度,更对企业和消费者带来经济上的损失。文章基于生鲜产品配送发展的了解以及物联网技术的发展,分析了物联网技术应用于电商行业线下"生鲜圈"配送的可行性,并对发展前景进行了分析。With the development of the E-commerce industry and the accelerated pace of life, people are more eager to buy what they need without leaving their homes. As demand continues to expand, people can buy fresh products without leaving home. In order to meet the needs of consumers, E-commerce companies have come into being. However, due to various factors, such as traffic congestion, non-human or artificial damage to the optimal environment during the distribution of fresh products, the products sent to consumers are deteriorated or damaged, which not only affects customer satisfaction. Bringing economic losses to businesses and consumers.Based on the understanding of the development of fresh food distribution and the development of internet of things technology, this paper analyzes the feasibility of the application of internet of things technology in the offline distribution of the Ecommerce industry and analyzes its development prospects.

关 键 词：生鲜产品 冷链配送 物联网 

分 类 号：F253.9[经济管理—国民经济]