移动应用软件用户忠诚度影响的研究  

Research on the Influence of User Loyalty of Mobile Application Software

作　　者：薛艳[1] XUE Yan(School of Electronic Information Engineering,Xi'an Vocational and Technical College,Xi'an 710077)

机构地区：[1]西安职业技术学院电子信息工程系,西安710077

出　　处：《微型电脑应用》2019年第1期107-109,112,共4页Microcomputer Applications

摘　　要：以图片分享类APP为例,采用Likert量表法、统计学研究方法,对数据进行描述性分析、信度分析、相关分析和回归分析,并构建相关模型,提炼出影响用户忠诚度的相关因素,为图片分享类APP的改进提出建议。By taking a photo sharing APP as an example and using Likert scaling method and the statistic method, the describability, reliability, analysis, applicability, and regression analysis of the data were conducted and relevant models were devised. In addition, the element and factors in relation to customer loyalty have been pinpointed and the suggestions to further improve photo sharing APP have been put forward.

关 键 词：APP 用户忠诚度 改进建议 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]