基于社交体验的移动APP持续使用意愿研究——以网易云音乐为例  

Exploring the Continuance Use Intention of Mobile APPs Based on Social Experience——An Example of Netease Cloud Music

作　　者：翟姗姗[1] 孙雪莹 李进华[1] Zhai Shanshan;Sun Xueying;Li Jinhua(School of Information Management,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学信息管理学院,湖北武汉430079

出　　处：《现代情报》2019年第2期128-135,共8页Journal of Modern Information

基　　金：国家社会科学基金青年项目"面向语义出版的数字图书馆资源多维度聚合研究"(项目编号:15CTQ007)

摘　　要：[目的/意义]基于互联网行业的"社交"和"社群化"等概念,以网易云音乐为具体对象,研究社交体验对移动APP持续使用意愿的影响。[方法/过程]本研究借鉴期望确认模型,构建研究社交体验对持续使用意愿影响的模型,通过调查问卷收集数据,利用结构方程模型对所得数据进行分析。[结果/结论]研究结果表明,用户使用移动音乐APP时产生的获得体验、沉浸体验和人际体验显著影响满意度,获得体验和满意度显著影响持续使用意愿。[Purpose/Significance]Based on the concepts of"social"and"socialization"in Internet industry,we take Netease Cloud Music as the specific object to study the impact of social experience on mobile APP s continuance use intention.[Method/Process]This study uses the Expectation-confirmation model to build a model to study the impact of social experience on continuous intention,collect data through questionnaires,and analyze the data by structural equation modeling.[Result/Conclusion]The results show that users get experience,flow experience and interpersonal experience gained by mobile music APP using significantly affect their satisfaction,and get experience and satisfaction significantly affect their continuance use intention.

关 键 词：网易云音乐 音乐社交 期望确认模型 移动APP 持续使用意愿 

分 类 号：G252.0[文化科学—图书馆学]