上海市消费者在农产品质量安全舆情中的行为特征研究  

Behavior patterns of Shanghai consumers in response to public opinions about safety and quality of agricultural products

作　　者：刘星 钱群丽 李祥洲[2] 王坦[1] 沈源源[1] 邓玉[2] 宋卫国[1] LIU Xing;QIAN Qun-li;LI Xiang-zhou;WANG Tan;SHEN Yuan-yuan;DENG Yu;SONG Wei-guo(Institute for Agri-products Standards and Testing Technology,Shanghai Academy of Agricultural Sciences;Shanghai Engineering Technical Research Center of Agro-product Quality and Safety,Shanghai 201403, China;Institute of Quality Standard and Testing Technology for Agri-products,Chinese Academy of Agricultural Sciences,Beijing 100081,China)

机构地区：[1]上海市农业科学院农产品质量标准与检测技术研究所上海市农产品质量安全工程技术研究中心,上海201403 [2]中国农业科学院农业质量标准与检测技术研究所,北京100081

出　　处：《上海农业学报》2019年第1期103-108,共6页Acta Agriculturae Shanghai

基　　金：国家农产品质量安全风险评估项目计划(GJFP201601701)

摘　　要：以上海市消费者为调查对象,通过问卷调查形式研究了大城市消费者自身特征、农产品质量安全舆情外部影响因子、消费者舆情反应与农产品质量安全舆情发生发展的关系。结果表明:受访消费者随着年龄的增长、文化程度的提高和收入的增加,对农产品质量安全问题的关注度、认知程度呈上升趋势;公众主要通过电视、广播和网络来关注农产品质量安全问题;关注的主要问题是农药残留;发生农产品质量安全事件后,受访消费者会通过微信进行转发,偶尔会主动对事件进行甄别,后续的购买信心受损。总体认为农产品质量安全在向好的方向发展。In this study,with Shanghai consumers taken as the respondents,a questionnaire was conducted regarding consuming patterns in large cities,public opinions about the quality and safety of agricultural products as the external influence factor,and the relationship between the reaction of consumers and development of public opinions about agricultural products quality.Results showed that with the increase in age,education level and income,more attention and awareness was given to agricultural products quality and safety issues;people were mainly informed through public media like TV,radio and the Internet;the major concern was pesticide residues;and when encountering agricultural product safety problems,consumers often publicized them by sharing via social media like WeChat,and occasionally took the initiative to distinguish the factuality of the problem,with the subsequent purchase confidence being impaired.However,in a whole,the majority of consumers believe that the general quality and safety of agricultural products is been improving.

关 键 词：农产品质量安全 舆情 消费行为 舆情反应 

分 类 号：F323[经济管理—产业经济]