数据挖掘技术在客户关系管理系统的应用  

Application of Data Mining Technology in Customer Relationship Management System

作　　者：于兴平[1] 于腾飞 李洪建[1] Yu Xingping;Yu Tengfei;Li Hongjian(Shandong Vocational College of Science and Technology,Weifang Shandong 261053,China)

机构地区：[1]山东科技职业学院信息工程系,山东潍坊261053

出　　处：《信息与电脑》2019年第2期151-153,共3页Information & Computer

摘　　要：为了提高客户关系管理系统的系统效率,在客户关系管理系统中引入了数据挖掘技术,改善后的系统整合管理资源、业务流程和专业技术,能够构建服务消费者的集合,满足客户需求。笔者通过研究潍坊市的电信业务,在客户关系管理系统中加入了数据挖掘技术,从而提高客户关系管理系统的效率和客户满意度。In order to improve the efficiency of customer relationship management system,data mining technology is introduced into customer relationship management system.The improved system integrates management resources,business processes and professional technology,and can build a set of service consumers to meet customer needs.By studying Weifang's telecommunication business,the author adds data mining technology to CRM system,so as to improve the efficiency and customer satisfaction of CRM system.

关 键 词：数据挖掘技术 电信业 数据准备 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论]