西沙邮轮旅游消费者行为调查研究——以南海邮轮为例  

Investigation and Research on Consumer Behavior of Xisha Cruise Traveling——Taking South China Sea cruise as an example

作　　者：徐绍玲 宋丹瑛 盛颐 XU Shao-ling;SONG Dan-ying;SHENG Yi(School of Tourism,Hainan Tropical Ocean University,Sanya Hainan 572022,China)

机构地区：[1]海南热带海洋学院,海南三亚572022

出　　处：《科技和产业》2019年第1期71-75,共5页Science Technology and Industry

基　　金：海南省哲学社会科学规划项目(HNSK(YB)2016-2018);2018年度校级青年专项基金项目(RHDQN201805)

摘　　要：西沙邮轮航线因其特殊性和唯一性,备受游客青睐。2013年至今,该航线运行五年多,目前已属常态化运营。在对参加过西沙邮轮旅游的游客进行问卷调查的基础上,分析西沙邮轮旅游市场的消费行为特征,特别是游客满意度,从而得出相应的结论与对策,以期对提升游客忠诚度、邮轮企业竞争力及盈利能力有正面促进作用。Due to its particularity and uniqueness,Xisha Cruise Line is highly appreciated by tourists.Since 2013,the route has been in operation for more than five years and is now in normal operation.On the basis of questionnaire survey on tourists who have participated in Xisha cruise tourism,this paper analyzes the consumer behavior characteristics of Xisha cruise tourism market,especially the satisfaction of tourists,and draws the corresponding conclusions and countermeasures in order to have a positive promotion effect on improvement of the loyalty of tourists,the competitiveness and profitability of cruise enterprise.

关 键 词：游客满意度 邮轮旅游产品 西沙 

分 类 号：F592[经济管理—旅游管理]