面向医疗供应链的新零售平台用户体验研究  

User Experience of New Retail Platform for Medical Supply Chain

作　　者：张静[1,2] 石丽雯[1,2] 郭伟 韦伟[2] ZHANG Jing;SHI Li-wen;GUO Wei;WEI Wei(Key Laboratory of Mechanism Theory and Equipment Design of the Ministry of Education,Tianjin University,Tianjin 300350,China;Tianjin University Ren'ai College,Tianjin 301636,China)

机构地区：[1]天津大学机构理论与装备设计教育部重点实验室,天津300350 [2]天津大学仁爱学院,天津301636

出　　处：《包装工程》2019年第4期42-51,共10页Packaging Engineering

基　　金：工信部天津滨海工业云公共服务平台及应用推广项目(2016.12.17);国家社科重点基金项目(16AZD004)

摘　　要：目的互联网信息技术的发展推动了新零售的变革和创新,研究由多主体参与的面向网络医疗供应链的新零售平台用户体验,旨在有效激发用户交互行为、促进平台资源的共享利用。方法基于Kano模型解构参与平台活动的多主体用户需求,描述用户的参与行为及其交互关系,构建用户行为模型,设计满足用户认知和行为特性的平台用户体验。结论新零售模式下的平台用户体验设计及优化策略的提出,有效激励了用户参与资源贡献、共享,为以用户需求、数据驱动的医疗供应链平台的发展提供了有力支持。The development of internet information technology has promoted the reform and innovation of new retail.The work aims to study the user experience of the new retail platform oriented to the network medical supply chain with multi-agent participation in order to effectively stimulate user interaction behavior and promote the sharing and utilization of platform resources.Based on the Kano model,the multi-agent user requirements participating in platform activities were deconstructed,the user participation behaviors and their interaction relations were described,the user behavior model was constructed,and the user experience of platform satisfying the user cognition and behavior characteristics was designed.The user experience design and optimization strategies of the platform are proposed under the new retail mode.It can effectively encourage users to participate in resource contribution and sharing,and also provide strong support for the development of medical supply chain platform driven by user requirements and data.

关 键 词：新零售 医疗供应链 用户体验 KANO模型 用户需求 用户行为 

分 类 号：TB472[一般工业技术—工业设计]