“城市数字出版”与新媒体公共平台建设  

Urban Digital Publishing and the Construction of New Media Public Platform

作　　者：王翔[1] 鲍海波[1] 马增强[2] Wang Xiang;Bao Haibo;Ma Zengqiang(School of Journalism and Communication,Shaanxi Normal University,Xi’an,710119;Department of Sports Media,Xi’an Physical Education University,Xi’an,710068)

机构地区：[1]陕西师范大学新闻与传播学院,西安710119 [2]西安体育学院,西安710068

出　　处：《出版科学》2019年第1期70-75,共6页Publishing Journal

基　　金：教育部青年基金项目"大众媒介趋利逻辑对‘90’后新生代消费异化的影响研究"(16XJC860004)阶段性成果

摘　　要：数字技术发展颠覆了传统信息传播方式和出版传播范式,为城市形象传播提供了一种新的打开方式——"城市数字出版"。这一新的范式契合了数字化出版传播的基本特征,且二者的内在逻辑近乎相通。加强新媒体公共平台建设,对促进"城市数字出版"即城市形象传播具有重要意义。为此,必须重构城市出版传播格局,再造出版传播机制,优化出版传播服务,强化出版传播监管。Digital technology’s development subverts the traditional way of information dissemination and communication paradigm,and then provided a new opening way for urban image communication--“urban digital publishing”.This new paradigm agrees with the basic characteristics of digital publishing communication,and their internal logic is almost the same.Strengthening the construction of new media public platform is of great significance to promote the“urban digital publishing”,that is,urban image communication.To optimize the construction path of new media platform,it is necessary to reconstruct the pattern of urban publication and communication,rebuild the mechanism of publication and communication,optimize the service of publication and communication,and strengthen the supervision of publication and communication.

关 键 词：数字出版 城市形象传播 新媒体平台 

分 类 号：G237[文化科学]