互联网慈善公信力提升的策略研究  

Study on the Strategies for Improving the Internet Charity Credibility

作　　者：卢素丽[1] Lu Suli(Jiaxing Nanyang Polytechnic Institute,Jiaxing 314031,Zhejiang,China)

机构地区：[1]嘉兴南洋职业技术学院,浙江嘉兴314031

出　　处：《征信》2018年第11期24-27,共4页Credit Reference

基　　金：2018年浙江省民政政策理论研究规划课题(ZMZC201823)

摘　　要：互联网慈善公信力的提升至关重要,关系到慈善事业的生存和发展。专业化的团队、技术过硬的互联网平台、政府行政职权的下放和完善的项目审核机制对公信力的塑造和提升起着关键性的作用。通过完善法律制度和保障机制,加强媒体舆论引导和信息披露,提升公民道德和网络信息识别能力,开拓慈善渠道、引入科技手段,建立监督和问责机制等策略,对互联网慈善公信力的提升有一定的帮助。The improvement of internet charity credibility is crucial to the survival and development of the charity causes.Professional teams,internet platforms with strong technological support,the decentralization of the governmental administrative functions,and sound project approval mechanisms play key roles in shaping and improving credibility.The internet charity credibility can be improved by improving legal systems and guarantee mechanisms,strengthening the guidance of the media opinion and information disclosure,elevating citizens’morality and their recognition ability of the internet information,expanding charity channels,introducing scientific and technological means,and establishing supervision and accountability mechanisms,etc.

关 键 词：互联网慈善 公信力 提升策略 

分 类 号：F832[经济管理—金融学] D632.9[政治法律—政治学]