网络营销渠道与传统营销渠道并行的分析  

Parallel Analysis of Network Marketing Channel and Traditional Marketing Channel

作　　者：吕宇栋[1] Lv Yudong(Sanmenxia Vocational and Technical College,Sanmenxia,Henan 472000)

机构地区：[1]三门峡职业技术学院,河南省三门峡市472000

出　　处：《职大学报》2019年第1期67-70,共4页Journal of the Staff and Worker’s University

摘　　要：我国已经初步形成了网络营销服务市场和快速增长的商场,为网络经济市场奠定了坚实的基础。其对传统的营销渠道产生了重要的影响,间接地改变了人们的消费方式。但是部分企业在应用网络营销渠道时,出现了重心偏移的问题,未能处理好网络、传统营销渠道之间的关系,不仅未能提高企业的经济效益,反而使企业面临着各类风险与威胁。China has initially formed a network marketing service market and a fast-growing market,which has laid a solid foundation for the network economy market.It has an important impact on the traditional marketing channels,indirectly changing people's consumption patterns.However,when some enterprises apply the network-marketing channel,they have the problem of center of gravity deviation,failing to deal with the relationship between network and traditional marketing channel,which not only fails to improve the economic efficiency of enterprises,but also makes enterprises face various risks and threats.

关 键 词：网络营销渠道 传统营销渠道 支付方式 

分 类 号：F713.3[经济管理—产业经济]