美学视角下西方大学校标设计研究  

ANALYSIS ON THE DESIGN OF WESTERN UNIVERSITY LOGOS FROM THE PERSPECTIVE OF AESTHETICS

作　　者：张雪姣 

机构地区：[1]宁波大学外国语学院

出　　处：《设计》2019年第3期32-34,共3页Design

摘　　要：为了研究西方大学校标的设计特色及其背后的历史文化信息,采用教育美学理论对其设计的外形特征,色彩搭配,融合元素和其蕴涵的历史文化信息进行详细的阐述。认为西方大学校标中的文字优美简练、图案庄重严肃、意象内涵深刻,折射出了西方大学的精神内涵和文化底蕴。从其形式结构和意蕴上看,具有形式美和意蕴美和传承美的特点。运用该理论对西方大学校标进行解析可为未来大学产品的设计及研究提供更多的思路和参考意见。In order to study the design features and the historical and cultural information of the western university logos,the education aesthetic theory is adopted to elaborate their shape features,colour matching,fusion of elements and implication of the historical and cultural information which is included in them. It is thought that their concise and beautiful writings,deep and serious patterns and profound imagery,which all reflect the spirit connotations and culture backgrounds of the western universities. From the perspective of their form structure and meanings,they have the characteristics of beauty in forms,meanings and inheritances. By using the theory to analyze the western university logos can provide more ideas and teferences of the design and research of the future western university products.

关 键 词：大学校标 形式美 意蕴美 传承美 

分 类 号：G1[文化科学]