区域跨境电商产业竞争力评价指标体系的研究  

Study on Evaluation Index System of Regional Cross-Border Electronic Commerce Industry

作　　者：周芳[1,2] ZHOU Fang(Department of Economic and Trade Management,Suzhou Institute of Industrial Technology,Suzhou 215104,China;Graduate Institute of Business and Management,Changgung University,Taiwan 33302,China)

机构地区：[1]苏州工业职业技术学院经贸管理系,江苏苏州215104 [2]长庚大学企业管理研究所,中国台湾33302

出　　处：《重庆理工大学学报（自然科学）》2019年第1期201-209,共9页Journal of Chongqing University of Technology：Natural Science

基　　金：江苏省高校哲学社会科学课题"基于跨境电商的江苏外贸企业集群创新模式研究"(2018SJA1455);教育部人文社会科学研究青年基金资助项目"高职院校专业建设与区域产业转型升级融合发展研究"(18YJC880150);江苏省教育厅"青蓝工程"资助项目(苏教师[2018]1号)

摘　　要：在互联网经济迅猛发展的背景下,跨境电商作为"互联网+贸易+智能制造"的新业态,对内事关供给侧结构性改革,对外则是落实"一带一路"倡议的重要抓手。基于哈肯的协同理论构建跨境电商产业竞争力模型并初步设计评价指标体系,运用Delphi法论证指标体系的科学性,借助AHP法计算各级指标权重,并将论证后的评价指标体系试用于上海、杭州、深圳、广州、苏州的跨境电商产业竞争力评价比较中,精准解析跨境电商发展区域差距,为提升跨境电商产业竞争力水平、构筑跨境电商产业生态圈、推进传统外贸转型升级、助推区域经济发展提供参考。Under the background of rapid development of Internet economy,the cross-border electronic commerce is an important performance of“Internet+Trade+Intelligent Manufacturing”,which is not only related to the supply side structural reform,but also an important starting point to implement the“the Belt and Road”initiative.The research constructed the evaluation model and index system of cross-border electronic commerce based on collaborative theory by Haken.Then it demonstrated the scientificity of index system by Delphi,calculated the index weight by AHP.Subsequently,it applied the evolution index system(6 first level indexes,14 level two indexes,38 level three indexes)to comparatively evaluate among Shanghai,Hangzhou,Shenzhen,Guangzhou,Suzhou,which can accurate the regional gap,to provide reference for improving the competitiveness of cross-border e-commerce industry,constructing a cross-border e-commerce industrial ecosystem,promoting the transformation and upgrading of traditional foreign trade,and boosting regional economic development.

关 键 词：跨境电商 竞争力 评价指标 DELPHI AHP 

分 类 号：O21[理学—概率论与数理统计] C81[理学—数学]