基于SWOT分析的桂林旅游演艺发展策略研究  

Research on Guilin Tourism Performing Arts Development Strategy Based on SWOT Analysis

作　　者：杨成 李广宏[1] Yang Cheng;Li Guanghong(Guilin University of Technology,Guilin Guangxi 541006,China)

机构地区：[1]桂林理工大学,广西桂林541006

出　　处：《柳州职业技术学院学报》2019年第1期19-22,共4页Journal of Liuzhou Vocational & Technical College

摘　　要：以桂林旅游演艺的发展为例,从桂林旅游演艺发展的SWOT分析及其发展历程入手,针对演艺产品存在的问题如产品同质化、创新难等,提出要根植于桂林地域历史文化,注重延伸文化旅游产业链;要立足于游客需求不断创新,避免区域内同质化竞争;要开发旅游演艺市场新媒体营销策略,扩大旅游演艺产品知名度。As a combination of culture and tourism,Tourism Performing Arts have obtained a good development environment under the background of cultural tourism.This paper expounds the necessity of Developing Tourism Performing Arts in China,and takes the development of Guilin Tourism Performing Arts as an example,starting with the SWOT analysis of Guilin Tourism Performing Arts Development and its development process,and aiming at the problems existing in the Performing Arts products,such as homogeneity of products,difficulty in innovation,etc.,puts forward the development strategy of Tourism Performing Arts and hopes to serve Guilin,and other areas of tourism performance development to provide reference.

关 键 词：桂林旅游 旅游演艺产品 SWOT 

分 类 号：F592.6[经济管理—旅游管理]