新时代我国体育传播研究的主要议题  

The Main Issues in the Research of Sports Communication in China in the New Era

作　　者：郭晴[1] 李平平 GUO Qing;LI Pingping(College of Journalism and Communication,Chengdu SportUniversity,Chengdu sichuan 610041;School of Sport,Guiyang University ,Guiyang Guizhou 550005)

机构地区：[1]成都体育学院新闻与传番学院,四川成都610041 [2]贵阳学院体育学院,贵州贵阳550005

出　　处：《成都体育学院学报》2019年第1期1-8,共8页Journal of Chengdu Sport University

摘　　要：运用文献资料法及内容分析法,梳理了新时代我国体育传播研究的主要议题,旨在对体育传播的研究进行展望,预期学科的未来发展方向并为其发展奠定基础。研究指出,传播学研究正由经验主义范式向后现代主义范式演进,"互联网+"时代中传播真正成为连接社会的粘合剂。在此背景下体育传播学的跨学科融合进一步深化,研究方法更加多元,为体育新闻传播学研究提供了新的思路和方法工具。在把握时代背景与学科发展动态的基础上,研究提出并剖析了体育传播学研究的8个主要议题:(1)体育IP的传播研究;(2)网络赛事直播与体育赛事解说研究;(3)电子竞技研究;(4)体育迷群研究;(5)现代体育国际传播研究;(6)民族传统体育项目传播研究;(7)媒介体育的变迁与社会记忆研究;(8)体育新闻传播史研究。Using the methods of literature and content analysis,this present paper combed the main topics in sports communication research in China in the new era,aiming at having a full view of sports communication research,and predicting the direction of its future development.It is pointed out that the communication research is evolving from empiricist paradigm into postmodernism paradigm,and communication is becoming the adhesive of society in "Internet +" era.Under this background,the interdisciplinary integration of sports communication is further deepened,and the research method is more diverse,providing new ideas and methods for sports news communication research.On the basis of understanding the times and the development of the subject,this paper put forward and analyzed 8 major topics in sports communication research:(1)study of the spread of sports IP (2) study of live broadcast of network events and interpretation of sports events (3) study of e - sports (4) study of sports fans (5) study of contemporary sports international communication (6) study of national traditional sports communication (7) media sports change and social memory research (8) study of sports news communication history.

关 键 词：体育传播 媒介融合 主要议题 新时代 

分 类 号：G80-056[文化科学—运动人体科学]