“一带一路”倡议下普洱茶旅游资源开发策略  

Development Strategies of Pu'er Tea Tourism Resources under the Belt and Road Initiative

作　　者：周效东[1] ZHOU Xiaodong(Yunnan College of Tourism Vocation, Kunming 650221, Yunnan, China)

机构地区：[1]云南旅游职业学院,云南昆明650221

出　　处：《四川旅游学院学报》2019年第2期64-66,70,共4页Journal of Sichuan Tourism University

基　　金：云南省教育厅基金项目"县域经济视角下乡村振兴与乡村旅游协同发展研究";项目编号:2018JS622

摘　　要："一带一路"倡议为云南旅游产业的转型升级带来机遇,也为云南旅游新业态的诞生创造条件,将会给云南旅游业、普洱茶旅游资源开发带来国际化竞争与合作的机会。文章在分析"一带一路"倡议下普洱茶旅游资源面临的机遇与挑战的基础上,从打造普洱茶旅游资源品牌、创新普洱茶旅游特色产品、培养普洱茶旅游管理人才、提高普洱茶旅游营销水平四个层面提出"一带一路"倡议下普洱茶旅游资源开发策略。The Belt and Road Initiative brings opportunities for the transformation and upgrading of Yunnan s tourism industry,and also creates conditions for the birth of Yunnan s new tourism industry.It will bring opportunities for international competition and cooperation for Yunnan tourism.Based on the analysis of the opportunities and challenges faced by Pu'er Tea tourism resources under the Belt and Road Initiative,this paper proposes corresponding strategies from the following four perspectives:creating tea tourism resource brand,innovating in specialty products,cultivating management talents,and improving marketing level.

关 键 词：旅游经济 旅游营销 文化旅游 一带一路旅游 

分 类 号：F592.7[经济管理—旅游管理]