报纸言论生存与发展危机的深度分析  

Deep Analysis of Survival and Development Crisis of Newspaper Speech

作　　者：彭军辉 PENG Junhui(College of Journalism and Communication, Hengyang Normal University, Hengyang Hunan 421002, China)

机构地区：[1]衡阳师范学院新闻与传播学院,湖南衡阳421008

出　　处：《衡阳师范学院学报》2019年第1期140-144,共5页Journal of Hengyang Normal University

基　　金：国家社科基金一般项目"新媒体时代报纸言论发展危机规避策略研究"(17BXW028)

摘　　要：新世纪以来,作为报纸信息中重要单元的报纸言论在用户心目中的地位和影响力不复过去的辉煌。造成这种困境的根源除了人们所关注到的受限于传播介质和言论同质化等因素外,报纸言论的独立性不强、用户凝聚机制缺失、有形空间被挤压等,也是报纸言论权威性和影响力不振的重要原因。因此,报纸言论要甩掉前进上的包袱,就理当在强化自主性和价值引领、建立行之有效的用户凝聚机制上面做好文章。Since the new century, the newspaper speech, as an important unit in newspaper information, its status and influence in the minds of users are no longer glorious. The main reasons for this dilemma include not only the restriction by spread medium and speech homogeneity, which people are concerned about, but also the weak independence of newspaper speech, the lack of cohesion mechanism among users, and the squeeze of tangible space. Therefore, in order to get rid of the burden of progress, newspaper speech should do a good job in strengthening autonomy and value guidance, and establishing an effective user cohesion mechanism.

关 键 词：报纸言论 危机分析 独立性 用户凝聚机制 

分 类 号：G212[文化科学—新闻学]